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Focus Area 1B

Communication Planning

Establish structures to support consistent two-way SEL communications between the SEL team and all stakeholders.

As your SEL team begins working toward your goals, regular communication with the larger school community will help broadcast the importance and seriousness of the work. Predictable, regular communication will also improve trust between the team and the school community and invest all stakeholders in the school’s SEL goals.

If you have already begun developing a communication plan, use the rubric or the questions below to identify areas for continuous improvement: 

Are structures in place to support consistent SEL communications with all stakeholders?

Does the communication plan provide opportunities to receive input from staff, other schoolwide teams, community partners, families, and out-of-school time providers?

Does the SEL team regularly review whether communications are effective at engaging stakeholders in schoolwide SEL?

Depending on your responses, you’ll want to develop or refine a communications plan with three main components:

  • Recurring, broad communication that ensures all stakeholders are kept abreast of the work being done and receive information on how they can be involved. As the SEL team learns and does more, a planned cadence of broad communication will help keep all stakeholders informed and engaged.
  • Targeted communication related to specific SEL goals. For each goal, consider who needs to be at the planning table, who has a role to play in carrying out the goal, and who needs to be kept updated about progress. Identifying a clear communication strategy for each goal will help ensure stakeholders know their roles and responsibilities.
  • A clear structure for soliciting feedback and input. All stakeholders will need to know how to weigh in on key decision points and provide feedback on how SEL implementation is going from their point of view.

You can use the template below as a starting place for mapping out these types of communications for each stakeholder group.

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Creating a Communication Strategy

Teams can use this template to plan communications so that all stakeholders are kept abreast of the work and how they can be involved.

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